The Milton Keynes Cineworld has recently been refurbished, with some extremely dramatic changes to the overall look. With its striking, futuristic appearance, customers are transported to movie land as soon as the enter the lobby.
Large, acrylic pieces overhang the entrance way, adding a sense of shape and form to the building despite its heavy use of straight lines and flat surfaces. The large instalment is viewable from the floor below as a result of its great scale and vivid colour, enticing new customers into an exciting world.
Large, stretched panoramic screens wrap around the lobby area of the cinema, framing the giant illuminated star in the centre of the ceiling. In many ways, the installation allows the ceiling to appear extremely tall with its dark colour contrasting against the red. The interior is heavily dependant on lighting and signage in order to relate back to the context of cinema and the moving picture glamour.
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