The 'Bomb' stand for cosmetic products at the NEC in Birmingham uses corrugated metal as a part of its design. I find this an extremely interesting choice of material as the brand is bright, feminine and warm; the industrial feel created by the metal emphasises the hot pink walls inside (as seen below) by using the cool material on its adjacent. Visitors are given a sense of luxury by stepping out of a harsher environment on the outside.
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